Responsibilities: Print/Layout, Social Media, Digital Advertising, Campaign Development
Summary of Work
The YMCA of Greater Omaha needs to produce compelling marketing materials in order to connect the local community with the diverse range of meaningful programs they offer. These materials must be flexible enough to fit different needs and appeal to different audiences while adhering to Y-USA brand standards.
Target Audience
The YMCA of Greater Omaha is committed to giving everyone the opportunity to learn, grow and thrive. With youth sports, swim lessons, childcare, fitness programs and more, there’s something for every member of the family. The audience of each marketing piece varies; many of the Y's programs are for everyone, while others are catered toward active older adults or youth specifically. Inclusivity is central to making sure everyone feels welcome at the Y.
Communication Goal
My goals are to help people discover the wide range of programs offered by the Y, empower people to participate in their programming, and showcase the Y's positive impact on community well-being.
Solution Rationale
My designs for this organization are vibrant, eye-catching, and inviting, ensuring everyone feels welcome at the Y. Bright colors, joyful photos, easy-to-read iconography, and bold, bubbly text all contribute to the Y's characteristic fun and energetic style. Each design appeals to a particular subset of the Y's audience while following Y-USA brand standards.
Note: Below, you will see an extremely small sampling of projects I created for the Y. I am happy to share additional materials upon request or during interviews.
Any promotions mentioned in these portfolio pieces should be considered expired or invalid.
Any promotions mentioned in these portfolio pieces should be considered expired or invalid.
Components
Impact Reports
Print Design Samples
Summer Day Camp Guides
Digital Media Samples
Impact Reports
Print Design Samples
Summer Day Camp Guides
Digital Media Samples
2021 Impact Report
2022 Impact Report
Print Design Samples
2021 Summer Day Camp Guide
2022 Summer Day Camp Guide
Digital Media Samples
Credits
Text
Text copy provided by YMCA of Greater Omaha.
Text copy provided by YMCA of Greater Omaha.
Logos/Icons
Designs include official Y-USA logos and icons, as well as paid stock icons from Getty Images.
Designs include official Y-USA logos and icons, as well as paid stock icons from Getty Images.
typography
Cachet
Cachet
Photography
Designs use official Y-USA photos, as well as stock photos from Getty Images.
Designs use official Y-USA photos, as well as stock photos from Getty Images.