This project was created for the purposes of a class assignment. The brand/client is entirely fictional.
Responsibilities: Copywriting/Research, Print/Layout, Supplementary Materials
The Problem
Despite being an important part of visual history, graphic designers are often absent from art history education and gallery settings. Students studying design (as well as any interested teachers, designers, and community members) need access to an informative and engaging event dedicated exclusively to graphic design in order to strengthen their understanding of the field and its rich history.
Target Audience
Graphic Design Game Changers is a lecture series that strives to educate college art students (specifically designers), art instructors, art historians, and art aficionados about key designers from different eras and backgrounds.
Communication Goal
The goal of Graphic Design Game Changers is to showcase key designers and their work, starting with Cipe Pineles. Visually, my primary goal is to get people interested in attending the lecture, educate viewers about Cipe Pineles, and allude to her style.
Components
Event Flyer
Digital & Printable Ticket
Informative Zine
Event Flyer
Digital & Printable Ticket
Informative Zine
Event Flyer
The flyer hints at Cipe's aesthetic through images of her work and stylistic elements reminiscent of her work. This is meant to give viewers a glimpse of what they can expect from the lecture, since many have likely never heard of Cipe.
Digital and Printable Tickets
The digital ticket is convenient for students who carry their phone with them at all times, while the printable ticket is a simple and functional option for older attendees who do not own smart phones.
Informative Zine
The zine is designed to reinforce topics covered in the lecture and provide a visual aid that gives viewers a better idea of Cipe's work and style.
Credits
TYPOGRAPHY
Bodoni MT, Futura PT
Bodoni MT, Futura PT
PHOTOGRAPHY
AIGA
Cipe Pineles
Potato spread, Seventeen, 1948
Seventeen Cover, April 1948
Lincoln Center Journal Cover, 1968
Parson Bread Book spreads, 1974
Vogue Cover, April 1939
Editorial spread, Seventeen, April 1950
Cipe at work, 1930s or 1940s
Car pool editorial spread, Charm, 1954
AIGA Medal
AIGA
Cipe Pineles
Potato spread, Seventeen, 1948
Seventeen Cover, April 1948
Lincoln Center Journal Cover, 1968
Parson Bread Book spreads, 1974
Vogue Cover, April 1939
Editorial spread, Seventeen, April 1950
Cipe at work, 1930s or 1940s
Car pool editorial spread, Charm, 1954
AIGA Medal
MOCKUPS
Printable Ticket (Letterhead)
Flyer (Letterhead)
iPhone
Printed Ticket (Paper)
Zine Mockup 1
Zine Mockup 2
Printable Ticket (Letterhead)
Flyer (Letterhead)
iPhone
Printed Ticket (Paper)
Zine Mockup 1
Zine Mockup 2
RESEARCH SOURCES
AIGA
AIGA Eye on Design
ADC Hall of Fame
Medium
Type Mag
Newspapers.com
Eye Magazine
Opus Design
Rochester Institute of Technology
AIGA
AIGA Eye on Design
ADC Hall of Fame
Medium
Type Mag
Newspapers.com
Eye Magazine
Opus Design
Rochester Institute of Technology