Isabella Saklar - Gaia Juice

This project was created for the purposes of a class assignment. The brand/client is entirely fictional.

Responsibilities: Copywriting/Research, Branding, Logo Design, Print/Layout, Package Design, Stationery

The Gaia Team

Gaia is a fictional juice brand I worked on with two of my classmates: Rosalia Alexis and Louis Seybold. As a group, our task was to create a drink brand and tackle the branding process from initial concept all the way to physical packaging and formal presentation. My primary tasks as a member of this team included researching, creating layouts, organizing meetings and deadlines, copy-writing, editing/revising, and managing print materials. Working with a group was valuable in learning to distribute and manage tasks among members, as well as collaborate and develop ideas collectively.

The Problem

In a world filled with unnatural drinks made with artificial sweeteners and fruit “flavors”, Gaia Juice strives to stand out by giving back to the community. By using authentic, unique, and locally sourced ingredients, reusable glass bottles, and local artwork, Gaia provides a juice that counters unhealthy, unnatural, and wasteful drink production practices.

Target Audience

The target audience for this product includes young adults who are dedicated to making a difference, environmentally conscious, eager to try new products, and forward-thinking

Communication Goal

Gaia, named after the Greek goddess of the Earth, is a juice company dedicated to providing consumers with a unique and tasty drink made from organic, local materials. Gaia is dedicated to making a positive difference in the community; they use reusable glass bottles and other sustainable materials to benefit the environment, and showcase a local artist’s designs on our packaging through our seasonal spotlight.

To represent Gaia, my group’s goal is to create an organic, energetic, and bold visual aesthetic. We hope to motivate our audience to try new flavors, be more aware of the ingredients they drink, and think twice before they toss another plastic bottle in the trash. Through energetic and earthy colors mixed with curving, organic forms, we want to attract a conscious and creative crowd that cares about natural products.

Solution Rationale

Gaia’s logo design is organic and approachable, reflective of our juice product. To achieve this, we utilized organic and curved shapes, unique letterforms, and a fruit-like composition. Green represents fruit, the Earth, and our environmental dedication. The hue is slightly earthy to evoke an unprocessed and natural aesthetic. Orange and peach, natural complements to green, capture some of our key visual qualities: colorful, fun, healthy, and energetic. These hues are slightly brighter than the green, capturing the fun, active nature of our audience. The curving, organic forms and earthy green color show that we're eco-friendly and natural, the hand-crafted typography represents authenticity, and the interconnected forms represent community involvement, interaction, and sustainable production cycles.

Components
Logos and Patterns
Package Design
Stationery

Logos and Patterns

Gaia’s logo design is organic and approachable, reflective of our juice product. To achieve this, we utilized organic and curved shapes, unique letterforms, and a fruit-like composition.

The curving, organic forms and earthy green color show that we're eco-friendly and natural, the hand-crafted typography represents authenticity, and the interconnected forms represent community involvement and sustainable production cycles.